Aproach

We help companies to become more relevant for people

Customers today face an overwhelming number of choices, have high standards, and can switch quickly. Under these conditions, only those organizations remain relevant in the long run that truly understand articulated and unarticulated needs, and that consistently realize them across the entire customer journey. Relevant organizations benefit from increased loyalty, higher customer lifetime value and more willingness to being recommended.

Knowledge is the best basis for decision making. We use qualitative research and psychological insight to uncover hidden growth potential. We take a holistic view on the relationship between companies and their stakeholders, considering image, product usage, customer experience, and context of use.

customer insight & usage studies / brand perception analysis / experience mapping / customer journeys / customer segmentation studies

The meaning attributed to an item defines the relationship with it. We uncover your true identity, which is authentic to you and relevant to your audience. Then we develop it into a coherent brand story for external messaging or into a brand purpose for your organization's culture. It also serves as a guiding light for innovation in all areas. 

brand positioning & identity / internal vision, strategy, purpose / Brand Vision Sprint ™ / internal branding strategies / brand portfolio strategies

Customer Experience

How an organization interacts with people says more about it than its communication. We help create customer experiences across digital and physical touchpoints that are useful and pleasant for people, and –  as our specialty – as Branded Customer Experience help to bring to live desired brand values. 

customer experience strategy / branded customer experience / product and service concepts / business model innovation / retail concepts

Internal Processes & Tools

Internal ways of doing – from research to innovation, and from KPIs to culture – shape the experience customers have with an organization. We help to focus your efforts and establish necessary tools and processes to become a truly customer centric organization, and thus remain relevant for today's challenges. 

customer centricity strategy / organizational transformation / personas, customer journeys, design principles / tool & process implementation / innovation processes and spaces

Work/Retail/Brand Spaces

Physical settings have a significant influence on image and behavior. However, they are rarely designed with a human-centered perspective in mind. Based on principles from environmental and architectural psychology, we help create work environments that match strategic corporate requirements with employees needs and cultural demands of the organization. With a similar mindset we shape retail spaces, combining approaches from Service Design and Marketing.

workplace strategy and concepts / innovation spaces / retail and brand engagement spaces / human-centered architecture

Work Principles

Human-centered: We believe it is all about genuinely understanding people, providing them offers with value and aiming to create long-term beneficial relationships. As without people, there is no business.

Knowledge-based: We believe good, sustainable and well-balanced solutions are based on a deep and scientifically founded understanding of the how, the why, and the context of all stakeholders in a system.

Cross-discipline: We believe complex business problems can only be solved when thinking at the whole system, considering multiple disciplines and being independent of final implementation. 

Co-creative: We believe that new perspectives and the collaborative effort of diverse internal and external experts will lead to innovative solutions. This way we enable and inspire collectively to affect outside impact.

What our customers say

Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.

Max Kordek
Co-Founder
Lisk

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

During the time working with Rlevance, we grew from 70 employees to 100 employees. The work of Rlevance had a substantial impact on that.

Klaus Schulz
Germany Branch Manager
LYNX

What our customers say

Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.

Max Kordek
Co-Founder
Lisk

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

During the time working with Rlevance, we grew from 70 employees to 100 employees. The work of Rlevance had a substantial impact on that.

Klaus Schulz
Germany Branch Manager
LYNX