Approach

Rlevance is a strategy studio

We design solutions, not objects. In a world of specialists, we focus on the holistic view. 

We don't start with answers but set out to understand all relevant point of views first. Based on facts, and together with our clients, we choose the right path of action, drawing from a wide range of marketing disciplines. We brief and accompany marketing specialists, helping them to do the right thing, in the right way.

Customer journey mapping
Brand perception analysis 
In-depth usage / touchpoint studies

Vision workshops for management
Brand positioning workshops
Business model workshops
Design strategy workshops

Brand management & communication strategies
Customer experience strategies 
Retail / innovation / work space strategies

Specialist / agency evaluation and on-boarding
Strategic direction/guidance to enable implementation

Work Principles

Human-centered: We believe it is all about genuinely understanding people, providing them offers with value and aiming to create long-term beneficial relationships. As without people, there is no business.

Knowledge-based: We believe good, sustainable and well-balanced solutions are based on a deep and scientifically founded understanding of the how, the why, and the context of all stakeholders in a system.

Cross-discipline: We believe complex business problems can only be solved when thinking at the whole system, considering multiple disciplines and being independent of final implementation. 

Co-creative: We believe that new perspectives and the collaborative effort of diverse internal and external experts will lead to innovative solutions. This way we enable and inspire collectively to affect outside impact.

What our customers say

Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.

Max Kordek
Co-Founder
Lisk

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

During the time working with Rlevance, we grew from 70 employees to 100 employees. The work of Rlevance had a substantial impact on that.

Klaus Schulz
Germany Branch Manager
LYNX

What our customers say

Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.

Max Kordek
Co-Founder
Lisk

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

During the time working with Rlevance, we grew from 70 employees to 100 employees. The work of Rlevance had a substantial impact on that.

Klaus Schulz
Germany Branch Manager
LYNX