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Rlevance is led by Christian Vatter, a business psychologist and customer/user strategist with over 20 years of experience in shaping organizational relationships with users and customers.
Throughout his career, he has advised over 60 organizations across 30 industries, ranging from global car manufacturer to innovative blockchain startup. He regularly contributes to marketing publications and speaks at high-profile conferences.
Christian mentors and consults at the strategic level, or develops solutions with a team of on-demand experts. As a setup/interim manager, he establishes the essential knowledge, structures, and processes for a successful, customer-centric, marketing-driven organization.
Customer Research and Insights
Brand Positioning & Communication Strategy
Service Branding
Brand-driven Customer Experience
Experience Innovation & Service Design
Retail Experience & Concepts
User Centered Architecture / Placemaking
Customer Centricity / Customer-centric Transformation
Process Strategy & Design
Research & Analysis
Concept & Solution Innovation
Briefing & Accompanying Implementation
Performance Measurement & Strategy Reviews
Focus on relevance and usefulness in all phases of the customer journey to build preference and sustainable relationships.
Approach strongly customer-centric, psychologically based, interdisciplinary and systemic.
Very broad methodological expertise.
