Services

Human Insights

Knowledge is the best basis for decision making. We strive for deep understanding using psychological, qualitative research methodologies. We uncover the hidden potential of your business by looking at your business model, brand, product, or customer experience with two lenses: With brand research we reveal how people think and feel about it, and with design research we study how they use it.  

Brand &
Communication
Strategy

The meaning we assign to a matter defines our relationship with it. We look for your true identity in the sweet spot between what is authentic for you and what is relevant to your customers and employees. Then we develop it into a brand idea, purpose or story that can be delivered through everything you do and say.

Customer Experience Strategy

How a company makes people feel is more important than what it says about itself. We help create customer experiences that provide benefit and value to people. In addition, our unique method of Branded Customer Experience provides guidance of how to implement your brand idea across the customer journey. This way loyalty is fostered twofold: by relevant meaning and beneficial encounters.

Organizational Processes & Tools

Being a brand that connects with customers and employees in a meaningful and beneficial way is the result of a great organization. We help organizations to become more customer centric and to truly live the brand by implementing supportive tools, processes and culture. We also help to create work environments that match employees needs with strategic requirements.

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How we do it

Process Design

Great outcomes start with great process design, because methodology determines the quality of the solution. We have gained experience with a wide range of methods and tools that ensure we can build the process that’s right for your project. 

We work best when we’re allowed to help you define the right question for your business before we make assumptions about answers. Then, we design the right solution, together – co-creatively as your partners.

 

Research

Knowledge is the best way to define a problem and identify opportunities. We plan and execute research, analyse it, and give recommendations. We offer a wide range of methods like in-depth interviews, ethnographic observation or self-immersion, and we study internal and external target groups, both B2C or B2B.

Deliverables: brand perception analysis, customer segmentation, experience journey map, pain point analysis, and opportunity spaces for your brand, product, or business

 

Strategy & Concepts

We provide the whole chain from research to strategy, and from ideation to concepts. Ideally we develop solutions together with you co-creatively, but we also work on them independently on our own, or act as your challenger or idea partner.

Deliverables: Internal vision and purpose, brand definition, brand portfolio strategies, communication strategy, business modeling, service branding, branded customer experience

 

Implementation

We help manage implementation by assembling the right team with the right experience, or work with your existing partners. We will brief and onboard the team or your partners so they are ready for action.

Deliverables: Matchmaking, strategy directing, ongoing strategy check-ins

 

Let's talk

The best way to judge a creative problem solver is by the quality of their thoughts.
We love a challenge, so write or call us for a free 20x20 consultation, and we’ll show you how we can meet yours. 

20 minutes
listening

In this short, structured conversation we explore what keeps you up at night and try to define the underlying challenge.

Exploring
 

Complex problems can’t be solved instantly, and coming up with a long-term solution takes a bit of time. We’ll do some thinking, then come back to you with initial thoughts. 

20 minutes
discussion

We always approach challenges with an eye to the human side of business. We share our ideas and gather your feedback to decide what happens next, together.

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What our customers say

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

In the time working with Rlevance, after we launched all those initiatives, we grew from 70 employees to 100 employees. I believe that Rlevance had a relevant impact on that.

Klaus Schulz
Germany Branch Manager
LYNX

What our customers say

Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.

Marko Wenthin
Co-Founder & Board Member
solarisBank

Rlevance created a strategic and creative framework, alongside with ideas to implement it, that helped us to engage visitors deeper with Microsoft’s unique ideas. Both approach and result were beyond our expectations and invigorated the initial concept of The Digital Eatery to a great extend.

Henrik Tesch
Director Corporate Affairs
Microsoft

In the time working with Rlevance, after we launched all those initiatives, we grew from 70 employees to 100 employees. I believe that Rlevance had a relevant impact on that.

Klaus Schulz
Germany Branch Manager
LYNX