Ideas

We regularly expand and share
our knowledge through research,
writings and talks

All
Brand
Customer Experience
Customer Centricity
Communication
Customer Strategy
Spatial Design

Opinion Piece

Learnings from creating a remote-first workplace strategy

Spatial Design

Talk

Hospitality experience beyond the floorplan

Spatial Design

Publication

Differentiate with Customer Experience

Brand, Customer Experience

Publication

Studie Erfolgsfaktoren der Kundenzentrierung

Customer Centricity

Talk

Human centered environments – A psychologist’s view

Spatial Design

Whitepaper

Essentials of Brand Building

Brand

Publication

Customer Centricity – A management model for organizations

Customer Centricity

Talk

Brand Services: User-centered communication

Brand, Customer Experience, Communication

Publication

From Corporate Behavior to Branded Customer Experience

Brand, Customer Experience

Publication

Marken sind Ideen die sich festsetzen

Brand

Publication

Markenbeziehungen erforschen mit Familienaufstellung

Brand, Customer Strategy

Opinion Piece

Great Examples of Brand Services

Brand, Customer Experience, Communication

Talk

Award winning public space design

Spatial Design

Opinion Piece

Thick Data – Big Data’s complementary brother

Customer Strategy

Opinion Piece

Remembering vs Experiencing – Two Approaches of Marketing

Customer Experience, Communication, Customer Strategy

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