Service Branding: Designing for Distinction

Service Branding operates differently from product branding. While product branding relies primarily on communication and design, branding a service goes further by incorporating the experience the service provides. Essentially, Service Branding is experience branding — it creates signature experiences that leave customers with a memorable, first-hand story.
In this presentation from the Service Design Network‘s global conference, Rlevance’s Christian Vatter introduces a comprehensive framework and showcases an applied case study on Service Branding. Learn how to craft a signature branded experience throughout the entire customer journey by integrating customer experience design, service design, and branding.