The essentials of brand building - whitepaper by Rlevance

Essentials of Brand Building

Every business and product today wants to be a brand. Google displays almost 10 billion hits for the term brand. There exists anything from brand image to brand design, from B2B brand to employer brand, and from brand ROI to brand purpose. But what exactly is a brand, how does it work, and how can brand building help businesses? Here is the essential version with a focus on business psychology.

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