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Rlevance helped us to reflect ourselves and create a brand and a culture that is made for the future.
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SolarisBank engaged Rlevance to develop a brand strategy that served dual purposes: externally to strengthen their market perception and internally to foster a cohesive company culture. The process involved comprehensive one-on-one interviews, internally with C-level executives, and externally with key B2B customers to gather deep insights into the internal and external perceptions of SolarisBank. Based on these insights, a series of workshops were conducted where brand values were aligned with customer needs, resulting in a clear brand proposition. This strategy was supported by communication measures including a testimonial campaign, content strategy, and a recruitment campaign aimed at embodying the brand’s values and goals.
The implementation of the new brand strategy significantly enhanced SolarisBank’s market presence and internal cohesion. Our work enabled solarisBank to condense their identity to a brand strategy with one clear proposition that sets the goal for a distinct brand image from an early stage on. Furthermore, we were able to ignite a company culture that all employees can get behind. The twofold approach – internal and external – proved to be the way to go for a young company with great growing potential.
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