The revamped retail experience at ‘Mercedes-Welt am Salzufer’ embodied the premium essence of the Mercedes-Benz brand. It focused on refining the customer journey from initial contact to post-purchase engagement. This was done by incorporating improved layout designs, customer service enhancements, and digital integration. The newly designed retail experience included a refined car exhibition, improved consulting processes, and enhanced hospitality offerings. Our project’s success inspired Mercedes-Benz’s global retail concept, which was realized by Graft Architects.
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