Humanizing Businesses
Today’s business world is driven by numbers, efficiency, and impersonality. Yet humans are the key part of the system and the original reason for its existence.

We believe sustainable business success can only be achieved by acting human. A human business aims for appreciative, well-balanced relationships, because this is what real people value.

We develop organizations
to be more relevant
for their customers

We combine strategic thinking, creative problem solving, and empathic understanding of human needs. We inspire organizations to a more customer-centric perspective and support them creating human-centered brands, business models, product and service experiences, physical spaces, as well as establishing the internal processes necessary to become more customer-centric.

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Christian Vatter

Founder, User Psychologist and Brand Expert

In the past 18 years, Christian consulted companies from 25+ different industries, in 9 different countries, from startup to bluechip.

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