Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.
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Blockchain technology offers a wealth of opportunities, yet its inherent complexity often deters non-expert users. Lisk‘s mission is to simplify the development of blockchain applications (Dapps) through JavaScript, making blockchain technology more accessible to a wider audience. To bring this mission to life, Lisk partnered with Rlevance to develop a comprehensive brand strategy that would resonate both internally and externally.
The journey began with extensive research aimed at understanding stakeholder needs. This research included discussion groups with a global group of blockchain developers, as well as interviews with industry experts. These insights paved the way for the collaborative development of a brand strategy with Lisk’s founders. The resulting brand strategy authentically articulated Lisk’s unique value proposition and positioned it as the go-to platform for everyone desiring to create blockchain applications.
Externally, the Lisk brand strategy was communicated through various initiatives aimed at engaging fans, followers, and developers. One of the most impactful outcomes was the “Access the Power of Blockchain” statement video, created in partnership with Element E, a creative film production company.
To ensure the brand strategy was deeply embedded in Lisk’s organizational culture, we developed a concept to integrate the brand into daily practices. This approach led to the creation of guidelines that govern internal collaboration, aligning the organization with its brand strategy.
The Lisk brand strategy now serves as a guiding compass for all business decisions, instilling a sense of pride and purpose throughout the team. By authentically crafting the strategy from the founders’ vision, embedding it into team culture, and expressing it effectively to external audiences, Lisk is poised to further solidify its position as a leader in blockchain application development.
Are you faced with similar corporate challenges? We would love to hear about them.
Rlevance helped us tremendously defining our brand identity, focussing the benefits of our product and service ecosystem, and creating a solid marketing strategy.
