Menu
Rlevance applied a comprehensive, psychology-driven design approach to tackle this challenge. Through detailed interviews with founders and executives, we explored business goals, brand values, and cultural objectives. Further insights were gained from online interviews with middle management regarding work styles and spatial needs, supplemented by observational studies of employees’ daily behaviors. Workshops with team leads provided crucial insights into collaborative and social interactions within the workplace.
The knowledge acquired helped us to establish a comprehensive catalogue of needs, both from business and employee side. Based on the needs we formulated design principles that would give direction for the workplace strategy during its redesign process. Important challenges were the need to stay flexible as an organization, to allow for more spontaneous encounters, and to attract/retain talent. As a bridge to the actual design process, we created a vocabulary of repeating work and social settings that needed to be present in Get Your Guide’s future workplace.
Ultimately, the carefully developed psychology-driven design strategy was successfully implemented by Kinzo interior designers. The resulting workplace became a strategic tool for achieving Get Your Guide’s business objective to become a more attractive employer, accommodating present and future needs, and cultivating a vibrant, employee-centric culture. This dynamic new workspace positions Get Your Guide effectively for continued growth and innovation.
Are you faced with similar corporate challenges? We would love to hear about them.
Share:
